Colenso BBDO, an advertising agency in New Zealand teaches us the right way to make an effective campaign against reckless driving in the rain:
It’s a billboard with a picture of a kid that bleeds when it’s raining.
Pretty shocking, and will shurely make drivers more concious about their driving.
Unless it actually causes accidents with drivers paying more attention to it than to the road in front of them… xD
Unfortunately, I dunno how effective that would be in Brazil… since most wreckless (and stupid) drivers seems to think stuff like “I have elite skillz in driving, so I’ll never crash!”… so it’s not about being conscious that driving wrecklessly might kill children, but rather about stop being stupid smartasses douches that thinks roads are some sort of racing track for them to show themselves off.