Volkswagen – The Fun Theory
Comments (0) Volkswagen has an viral ad campaign which is the type I like: Not only some weird videos trying to sell a products, but a different idea sponsored by them.
The fun theory isn’t new, but the way they are handling it is certainly interesting.
Changing things we usually see as “boring” or “tiring” to be fun, making people do healthy or good deeds by making it fun.
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