Volkswagen has an viral ad campaign which is the type I like: Not only some weird videos trying to sell a products, but a different idea sponsored by them.

The fun theory isn’t new, but the way they are handling it is certainly interesting.
Changing things we usually see as “boring” or “tiring” to be fun, making people do healthy or good deeds by making it fun.

It’s a very interesting idea that has been out for a while… the real problem is how to convert certain things into fun.

And of course, how long would those last.

A long time ago I posted a video for game developers with the same idea but on educational games, which for sometime now is almost the same as “boring games”.

Anyways, a good topic to think about.

Source: Pete Cashmore on Mashable and BombounaWeb

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